In early June, Arielle Charnas of Something Navy posted about the Peter Thomas Roth Rose Stem Cell Bio-Repair Face Gel Mask on her Snapchat story. Then the frenzy happened: Within 24 hours after her story went live, the post was responsible for the sale of 502 masks, or $17,565 worth of product. Do the math: that’s equal to $123,000 in sales in a week, $527,000 in a month or almost $6.4 million in a year.
Nor was that a one-off. An Yves Saint Laurent Mascara Volume Effet Faux Cils Shocking in Deep Black that Charnas snapped about in July moved 422 units in 24 hours, driving $13,500 in sales. That means she could sell for $95,000 worth of Yves Saint Laurent mascara in a week, $405,000 in a month or $4.9 million in a year turning Beauty Influencers into Sale Reps Gods !
It’s fair to say that Beauty Bloggers and digital beauty influencers are reshaping the fashion and beauty landscape big time .
Site promoting & introducing influencers to new brands also help to democratize this trend . Site like https://movingbabies.com contributed to that .
With over 40k followers on Instagram , we Interviewed Organic Beauty Blogger , Andrea to know more about this trend ... & herself .
Are you more of a hunter or a gatherer?
Gatherer, I'm a girl!
You’re a new addition to a bathroom shelf. What Beauty product would you be and why?
I would be a mask because I love masks and how I feel when using them.
Why do you think people response to Beauty influencers is so high?
I think that people are used to marketing tactics & are looking for genuine testimonials . That’s why Beauty influencers are so popular . It’s like a seal of approval on a product .
What do you think about when you’re alone in your car?
Please lord let me not crash today. Am I a bad driver? Why is there no good song on any of the radio stations.
If you could create the ultimate Skincare product , what would it be?
It would be a magical plumping cream. I want that plump baby face back again.
What’s your favorite ’90s jam?
anything Red Hot Chili Peppers
What was the last Beauty product that you gave someone?
A gave so many beauty products away just recently to family and friends from skincare to makeup to bodycare
What’s the last thing you watched on TV and why did you choose to watch it?
The Handmaid's Tale because it's soo good. Everyone should watch it.
What was the last Beauty product that you bought for yourself?
Josh Rosebrook's Nutrient Day Cream SPF 30
What is the funniest thing that has happened to you yesterday?
Nothing funny ever happens to me LOL
What are the 2 things you want your Buisness to achieve this year?
spread more awareness about healthy non-toxic beauty and help beauty brands reach more people
What do you want to be when you grow up?
I'm fully grown but when I'm older I'd like to high up in the corporate world.
Describe why you decided to start your Beauty Buisness in 3 words.
Technically it's a blog but I guess it can also be considered a business. I decided to start it because I was passionate about green beauty and I wanted an outlet to express myself and connect with people. I've never looked back.