• Don't be an Ethical skeptic | 10 True Ethical Beauty Brand

    Most household throw away throw at least 5 kg of plastic from beauty products each year , which is enough to make 2 recycling bins.

    In the past few years Customer's demands for organic beauty have reached a pivotal point, and recent studies show that natural & eco-friendly focus are consumers main priorities.

    The ethical skeptic would say it is just a new scheme for beauty brands to cash on new trends. Other non Ethical skeptics will say that it's a step towards conscious consumerism.

    Gregg Renfrew, founder of Beautycounter is the latter. He told Fast Company in 2017:

    "The space for Ethical Skeptic is over. Clean beauty is real! Cleaner & safer beauty products has grown and is only continuing to grow. In fact, natural and safer brands are outselling their traditional competitors by two to threefold."

    Thanks to these market predictions and big brands also adding natural lines and BPA-free containers (see TargetSephora, and CVSjust to name a few), the range of toxic-free makeup has never been so bountiful. We've gathered some of the most innovative, entrepreneur-driven beauty brands out there for you to peruse the next time you're in need of non-ethical skeptic beauty products goos for you ...and the planet. From parabens and phthalates-free lipstick, eyeshadow, or blush to Fragrance-free Face Creams.



    1. Corpore Sanctum, UK

    Corpore Sanctum began life in 2017 when Corpore the CEO decided to introduce his vision of Non-Binary K-Beauty culture. Ethical skeptic will say : it is all smoking miror to make some dough but this brand has a more social approach.

    A range of Eco-friendly , Natural & Vegan cosmetics , packaged in Plastic Free & reusable containers to limit carbon footprints.

    Eco-conscious and incredibly cute packagings makes that eco-friendly cosmetic brand a must-have in your #beautyshelf.


    Check out: Gel Treatment Gel in cute Eco-Friendly Bottle


    2. Juice Beauty, California

    Juice Beauty green apple moisturizer on green appleswww.juicebeauty.com/Promo image
    This California-born brand has some big-time celebrity fans: Gwyneth Paltrow, Alicia Silverstone, and Kate Hudson, just to name a few. In fact, Paltrow picked Juice Beauty in 2016 to create Goop’s first private-label products, including an organic skincare line and makeup made with phyto-pigments. The brand more than lives up to its name — its products use nutrient-rich botanical juice instead of chemical fillers, and many of its ingredients wouldn't be out of place in your own kitchen (think aloe vera, grape juice, and apple juice).


    Check out: GREEN APPLE Age Defy Moisturizer


    3. Melvita, France

    Beauty products from French brand Melvitaeu.melvita.com/Promo image
    Leave it to the French to be ahead of their time. Melvita was founded in 1983 by a real-life beekeeper and biologist in the Ardèche region of France, so you can bet that many of their products include a bit of honey. They were one of the first first brands to be granted the ECOCERT label, and both their packaging and factory are eco-friendly, too. Bonus: the lovely French actress Marillon Cotillard is also a fan.


    Check out: Honey Lips Gloss Balm


    4. Korres, Greece

    Korres Wild Rose cream with rose petalswww.korresusa.com/Promo image
    Korres comes from the oldest homeopathic pharmacy in Athens. With ingredients like wild rose, basil, and pomegranate popping up in their products, it's no surprise that the company actually employs "plant-hunters" to look for new plants and study their beauty benefits. They've also established long-term partnerships with organic farmers, local communities, and agricultural unions to ensure the farm-to-beauty process remains transparent and clean.


    Check out: Greek Yogurt Makeup Wipes


    5. MarieNatie, Canada

    MarieNatie gluten free lipstick with avocadowww.marienatie.com/Promo image
    Another Canadian brand, MarieNatie, was started by a young woman named Marie in 2009. Frustrated that she had to choose between the stylish packaging of drugstore brands versus the crunchy hippie vibes of makeup found only in health food stores, Marie decided to combine both. Find her fun and feminine makeup in Ottawa, Toronto, and online stores.


    Check out: Gluten-Free Lipstick


    6. Inika, Australia

    Inika mineral eye shadow with leaveswww.inikaorganic.com/Promo image
    From Down Under comes Inika, a 100% vegan and certified organic beauty line. The name comes from the Hindu word for "small earth," and the company truly takes this to heart. Considered a pioneer in the organic beauty world, Inika has garnered more than 35 international awards in product innovation, and was reportedly the first vegan lipstick on the market. Consider them one of the OG's of the natural beauty movement.


    Check out: Loose Mineral Foundation SPF 25


    7. Tata Harper, Vermont

    Like many of the previous entrepreneurs, Harper created her brand after experiencing frustration with mainstream beauty products and its toxic ingredients. Unlike other green brands that focus on simplicity, Harper is an enthusiastic proponent of technology and uses glass bottles to limit carbon footprints. Her Elixir Vitae Serum uses neuropeptide technology to relax wrinkles, while her website encourages you to look for the "High Performing Ingredients icon on your box and on our site to see just how many bioactive botanicals are working to make your skin beautiful."


    Check out: Volumizing Lip and Cheek Tint


    8. Green People, UK

    Green People UK damask rose lipstickwww.greenpeople.co.uk/Promo image

    In 1994, founder Charlotte Vøhtz's daughter was suffering from skin allergies and eczema. Cut to twenty years later, and Green People is one of the biggest eco beauty brands in the UK, with products packed with up to 99% active natural and organic ingredients. Their lineup also includes skincare for men and organic baby wash and shampoo — of which the Duchess of Cambridge is reported to use on Princess Charlotte.

    9. Alchemy OIls, Hair Remedies

    We're a fan of Alchemy Oils here and these all natural hair remedieshave had their own makeover. They now come in travel-suitable 50ml glass bottles and recyclable packaging. The vegan-friendly oils are inspired by Ayurveda, choose between blends to stimulate hair growth, treat hair loss and promote stronger hair.

    Alchemy OIls, Hair Remedies plastic free skincare


    10. BYBI’s Babe Balm

    Clean beauty pioneers's latest plastic free skincare product is Babe Balm, an all round wonder whizz that works as a moisturiser, lip balm, sunburn soother, cheekbone highlighter and more. The tube and lid are made from biodegradable sugarcane. Boom! Babe-a-licious.

    BYBI’s Babe Balm plastic free cosmetics

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