The only person more excited about avocados than the little kid who's gifted one for Christmas in that viral video is me. K-beauty brand Glow Recipe's latest product is packed with the trendy green fruit, and I have a feeling it's going to sell out fast at Sephora.
The Glow Recipe Avocado Melt Sleeping Mask drops later this month, and its creamy, dreamy formula is made up of 74 percent of your favorite toast-topping ingredient. It utilizes the flesh, extract, oil, and butter components of avocados to nourish, soothe, and brighten your skin all winter long. We all know avocados tout "good" fats, but they're also an excellent source of antioxidants. When used in skin care, they help reduce inflammation, as well as the appearance of fine lines and wrinkles.
Skin-loving acids like oleic, linoleic, and polyhydroxy, which is also known as PHA, also make an appearance in the mask's lineup. All work together to gently slough away dry skin, so you wake up with a smoother, more radiant complexion after using the sleeping mask. PHA, in particular, is a popular K-beauty ingredient that's popping up in more and more moisturizers, and masks in Seoul. The molecular structure of PHA is larger than that of AHA, which is featured in Glow Recipe's often-sold-out Watermelon Glow Sleeping Mask, therefore the Avocado Melt Sleeping Mask is gentler on skin. This makes it a better match for those with dry and sensitive skin types.
Unlike AHA, PHA is a humectant. If you're unfamiliar with the term, "a humectant is an ingredient that pulls in hydration to the outer skin, so it binds to water and helps hydrate," Zeichner explains. Plus, it stimulates collagen, so he thinks of PHA as a retinoid alternative, even for those with rosacea, because of how gentle and non-drying it is.
Now that you know how it will benefit your skin this winter, let's get into how to use it. Like the Watermelon Glow Sleeping Mask, you can slather on a thin layer of the Avocado Melt Sleeping Mask before bed and let it sink into your skin while you sleep. The addition of kaolin clay helps it dry down, so it doesn't get over your pillow. Zeichner also says it's the best kind of clay to use on dry skin. Alternately, you can thickly smear the mask as a wash-off treatment and rinse it away after about 10 minutes.
As for where to shop it, the Glow Recipe Avocado Melt Sleeping Mask will be available for 24 hours only on Monday, November 19, on glowrecipe.com. It will later officially launch for $45 on sephora.com starting November 26. It will be also available at your local Sephora store beginning December 28. In the meantime, I'm getting avocado toast for brunch this weekend because the thought of this mask is making me seriously hungry.