• The Best Cruelty-Free makeup brands of 2019

    Who said there aren’t many cruelty-free and vegan makeup brands?! I created this guide containing 101 brands to show you that it’s possible to find quality cruelty-free makeup for every budget, from high-end to drugstore!

    I included my personal experience with these brands, but I also remained objective about my recommendations. If some products really suck, I made sure to tell you about it. If you’re a makeup beginner, I hope this guide will be helpful to you!

    I divided the guide into 4 sections: Mid-Range and High-End Brands, Drugstore Brands, Natural and Organic Makeup Brands, and Independent or Indie Makeup Brands that are quite popular, but mostly not available in stores.


    The current cruelty-free brand I want to highlight is Au Naturale! Please check them out and support them. Not only are they an independent cruelty-free brand, but they’re also 100% vegan and their makeup is non-toxic. Great ethical company. They offer free shipping over $50 ($150 international) and you can shop here.

    2017 UPDATE: I added more brands to the list! I also now mention ALL cruelty-free brands regardless of parent companies. If a brand is owned by a company that isn’t cruelty-free, you’ll find a * beside the brand and the parent company will be clearly marked.

    2018 UPDATE: Vegan products for top brands were added! The biggest brands now have their vegan products listed below.

    2019 UPDATE: Over 40 new cruelty-free makeup brands were added! Click here to jump to the list of new brands.

    Clicking the brands below will take you to their little section on this page.

    New Brands Added!

    Since so many new brands have been added in 2019, I’m going to list them all here. This way, you can easily spot the new brands if you’re a returning visitor to this post.

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