As a Non-binary myself, I wanted to create Corpore Sanctum to resonate with everyone including cis women, cis men, transgender, gender non-conforming, non-binary, and gender-fluid unicorns.
Glossier Models Alternatives - Non Binary way
Back in the day, a beauty brand would launch with a very specific vision of who it thought its customers would be.
Much like the Glossier Models brand operated in a very binary way.
She (client) — and it was always a she — was 18 to 36 years old, had a household income of $70-150K, and controlled the purchasing decisions of her husband (and it was always a husband).
This vision is now outdated!
Bye bye gender specific slogan like Glossier Models“You go, girl.”
Hello "You go, they."
The desire to have gender-neutral brand is not frivolous and stand away Glossier Models ; it is emblematic of a deeper, more fundamental desire to belong in a safe environment with no judgement or boundaries.
Just be yourself and have Fun with it!
